I have never been able to get myself “up” for seasonal graphics. Clients love ‘em, though!
Client: “Let’s make a site header for each season … we can put a Santa hat on the header for December and we’ll just swap it out at the beginning of December and take it down on New Year’s Day. We can create a theme set of graphics and use them on everything! Won’t that be swell?”
Designer: “Absolutely stellar idea! We’ll need to push them ahead of the annual report first proofs and how would you like them described on the purchase order req?”
Those of you maintaining web sites can go ahead and groan now. You and I both know that the Santa hat is still going to be there on January 5 – because that’s when the staff gets back to work – the “Happy New Year!” popping cork long forgotten. Clients may love seasonal graphics, but they hate holiday overtime and rush upcharges. I’m just sayin’.
I guess I can see the point for retail graphics. If you’re a big seasonal seller, then okay, maybe a little holly here and there in December and a tulip or two in April. But for corporate clients … other than the occasional holiday fund-raising event, do you really want your highly talented, skilled and trained graphic designers spending their time putting a blinking red nose and antlers on the picture of the CEO? Because the cost of that seasonal shamrock and sheleighly is the same as any other graphic you order throughout the year. Designers don’t usually give holiday discounts, but we do suffer superfluous-request burnout on occasion.
And then, even once you talk us into doing something for the holidays, the inevitable brand compliance issues come up. There are brandinistas lurking behind every Menorah and bouncing Jack ‘O Lantern. Then someone worries about political correctness and you find yourself trying to fit “Season’s Greetings and Happy Kwanzaa” on the two-inch wide visitor’s badge that now needs to be printed before Kwanzaa starts … and when is that, anyway? And in that meeting on Friday the fellow from Regulatory asked whether it should be “Season’s” or “Seasons’” greetings. Now who has the most recent edition of the AP Style Manual?!!!
Well, I’m retired now and don’t have to worry about it any more. I have my own small craft business and when asked to make seasonal items … I declined. It was swell!
With that I leave you all by saying, “Merry Christmas!!!” Remember the Reason for the season and have a joy-filled and meaningful holiday. — Melody